CICC Group

What is Mobile App Marketing?

The world has shifted from desktops to smartphones. Businesses are now faced with more and more opportunities every day that can radically change how their service or product is delivered and accessed by their potential customers. Owning a mobile app is a great way to reach those targeted consumers. Thousands of apps are launched on app stores every day, but the truth is many of them are never downloaded and some of them are even deleted by users after first use. The success of your app depends on the marketing strategy you follow.

“User-Friendly Mobile App + Customized Marketing Strategy = Massive Success”

App ranking is everything. It depends on the power law in the App Store and the Google Play Store. App adoption is heavily skewed towards the top few apps. It is called the App Store 99/0.01 rule. To beat this rule and beat your competitors, your app needs to leverage strategic ways of generating more app installs and provide engaging solutions to users after they download your application. At CICC Group, we are here to help you rank higher in the app stores and get higher ROI with our App Marketing services. Being one of the tap-ranked App Marketing agencies in the world, we can help you build cross-channel, cross-platform app marketing strategy to supercharge your mobile app growth. But let’s first understand how app marketing works?

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Get Strategic App Marketing Services from CICC Group

After the successful development of a mobile app, it is essential to promote and market the app. Our App Marketing services include consulting, strategizing, prelaunch marketing, user acquisition and engagement advertising to convert more targeted app users. CICC Group has helped 150+ businesses to market their app with 100% success rate. Our team of 40+ app marketing strategists work with you to customize your marketing plan and deliver the measurable result. When you hire us as your App Marketing company, you get:

App Marketing Consultation

We offer app marketing consulting services to help businesses understand the benefits of app promotion and ASO. Our unique strategy helps us create customized marketing solutions that are bound to create successful results.

App User Acquisition

We craft a personalized user acquisition plan for your app. Our user acquisition strategies include marketing through mobile ads, banner ads, social media, press release, email, native ads, ASO, and video ads. We measure the number of installs and install rate to refine our strategy and improve results.

Prelaunch App Marketing

For the successful launch of your app, we create a prelaunch marketing campaign after auditing the app and researching your target users and competitors. We start early, We create a website for your app, start blogging, connect with users via email marketing and create buzz with social media.

App User Engagement

We help you create content for welcome pages, app features page, in-app or in-product messaging and even for push notifications. We collect user feedback and analyse app data such as number of likes, shares and visitors to understand user behaviour. We modify our strategy accordingly to get more value from marketing.

App Store Optimization

We optimize the mobile app to rank higher in an app store's search results. The higher your app ranks in a store's search results, the more visible it is to potential users. We ensure the app meets the store’s guidelines and ranking criteria so that it rises to the top and get more installs.

App Monetization

We help business maximize their app revenue through in-app advertising and ad mediation platform. You can get the best of header bidding to your mobile app and keep control on who will advertise on your app. You can even tap into advertising dollars through direct, programmatic channels.

Why to go for App Marketing?

With over 2.5 million apps in the iTunes store and almost 3 million apps in the Google Play Store, getting your potential customers to discover your app in the crowded market is very difficult. Being Canada’s leading App Marketing company, we can help you set your app apart from top brands and get more downloads and customers with our App Marketing services and here’s how you will benefit from it:

How App Marketing works?

App Marketing involves advertising the application to the intended target audience by utilizing specific marketing strategies, advanced tools, and customized campaigns. App marketing should start even before the app is being developed. Some of the unique challenges facing app owners are targeting problems, understanding downloads versus number of users, app store rankings and more. There are three important metrics that decide the fate of your app:

App Rank – Higher ranks on the app stores can be achieved through App Store Optimization. It involves optimizing app description and title with keywords to increase organic search and downloads.

Acquisition Rate – You need to create a balance between organic and paid user acquisition campaigns to increase app exposure and get more number of installs. This helps to minimize cost per install.

User Retention – It is defines as the number of times an app's users return to the app within three months of their first session. You need to increase user retention rate with good engagement tactics and methods.

Different Stages of App Marketing

The challenge with the app marketing arena is to catch attention of the users, build trust, and meet their increasing expectations. Here are the different stages of App Marketing:

How App Marketing works?

Mobile App Acquisition – The first part of building a successful app is getting people to use it. It can be done via social media advertising, search advertising and app store listing and promotion.

Mobile App User Activation – It is important to have an effective messaging strategy to remind users when and how to use your app. It can be done through push notifications and in-app messages.

App User Retention – Keeping your users engaged is a key factor in calculating the lifetime value and determining app success. Write special content, send discounts, provide incentives, and provide feature messages.

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Our Mobile App Development
Services Includes...

CICC Group is a leading mobile app development company in Canada. Here, you get a wide range of digital solutions under one roof. Our services include iOS app development, Android app development, and web app development.